Sony Pictures Imageworks

Rob Bredow is the chief technology officer and visual effects supervisor for Sony Pictures Imageworks. As chief technology officer, Bredow brings a strong production artist perspective to decisions regarding the company's technology and innovation.

Prior to being named Chief Technology Officer, Bredow served as visual effects supervisor on Sony Pictures Animation's CLOUDY WITH A CHANCE OF MEATBALLS—the taste-full 3D hit comedy inspired by the perennially popular children's book of the same name by Judi Barrett and Ron Barrett.

Bredow has been instrumental in improving the company's lighting and rendering pipeline to improve both the artists feedback and the final quality of the images for both live-action and animated feature work. He is renowned for his ability to mesh visual effects, animation and innovative technology into a seamless whole. In 2007, Bredow served as visual effects supervisor on SURF'S UP, which was nominated for an Academy Award® for Best Animated Feature, and won two Annie Awards. The critically acclaimed movie showcased Bredow's ability to create completely believable water effects that meet the requirements of both art and physics.

In 2004 Bredow completed work supervising Robert Zemeckis' THE POLAR EXPRESS, overseeing the hair, cloth and effects animation teams as well as a large number of sequences in the film. He was also involved in creating many of the complex visual effects featured in STUART LITTLE 2 and CAST AWAY. His work was individually recognized with an Annie Award® nomination for best individual achievement in effects animation on STUART LITTLE, which featured a beloved mouse who became the first all-digital character to star in a live action film.

Bredow's other credits include visual effects supervisor on the feature film MEGIDDO and director of R&D at VisionArt, where he developed visual effects for the films GODZILLA and the Academy Award® winning INDEPENDENCE DAY, among others.

Bredow is an acknowledged expert in the field of effects animation, shading and rendering and enjoys sharing his work with the greater computer graphics community through various publications and conferences around the world. He has also been instrumental in the development of Imagework's open source program and has seen first-hand the value of collaboration in the industry.